If someone goes out there, it needs to be a bastard. Someone who only cares how things are made, which things are best, and about performance. It has to be someone who doesn't give a damn what the result of the experience is, and likewise doesn't give a damn what anyone else thinks. The person needs to be a straight shooter to the core, regardless of the consequences. They had better be smart, as well. Looking up to anyone here needs to be immediate disqualification. They have to be entirely disinterested. You need the kind of guy whose own mother would be afraid to ask him if those pants make her look fat.
Now, before anyone suggests that I have just described myself, I'll go ahead and say that I don't bloody feel like it.
Find someone like me, bring them out there, and you will have your answers.
Of course, that's not exactly how I would do it. I'd make a big event out of it, con the community into bringing the supplies, accept donations, and spend the money cherry-picking drivers for woody sponsorships based on their status in the community... Pass out some grease and T-shirts to keep people interested, film the whole shebang, list it for 19.95, sell it to attendees for 10 bucks, and bingo. Instant brand presence.
Cheers,
Kennith