Sterling - trucks?

[apg]

Saw an unusual, brand-new semi pulling a container out of the port today. A "Sterling". Has Rover re-used its old passenger car badge and re-applied its line of Leyland heavy trucks?

 

[Lake_Bueller]

Nope. The badge is now part of the Freighliner groups which is owned by Daimler. It was originally part of the White Motor Company and then re-established by Ford.

 

[az_max]

It won't be around for much longer...

Sterling's parent company, Daimler AG, has decided to axe the medium-sized commercial truck brand effective March, 2009. Sterling Trucks, formerly Ford's heavy duty truck line, failed to meet the expectations of Daimler's North American truck division. The company will cut approximately 3,500 jobs in the US and Canada, but have no fear as there will be more jobs... in Mexico! Further, Daimler will consolidate products in their Freightliner and Western Star brands.

http://jalopnik.com/5063260/daimler-ag-to-axe-sterling-trucks-in-north-america-cut-3500-jobs